Pivo is a mobile wallet app developed by the OP-Pohjola financial Group. Pivo keeps all your important bank account information, payment cards as well as your favorite stores’ data safe and easily accessible. Pivo thus helps to get more out of the traditional wallet.
We executed a spectacular promotional campaign at the heart of Helsinki in the Kamppi shopping center. We wanted to bring a new and innovative banking app out there where people spend their time. The campaign achieved a lot of visibility, we received a huge amount of new users to the application and gathered valuable customer feedback. The campaigns objective was to produce app downloads, as well as to increase the visibility of the service.