We are a long term partner with Finland’s largest newspaper, Helsingin Sanomat in promotions and event sales. The aim of the campaign is to find new subscribers for Helsingin Sanomat. Working with a great and well know brand, we set strict quality demands on sales.

Our service concept produces a steady stream of new subscribers for Helsingin Sanomat, at the same time we promote new products and do up-selling.

We have a long term partnership with Helsingin Sanomat in promotion and event sales. The main task of sales promotion is to find new subscribers to Helsingin Sanomat. Working with a great and well know brand, we set strict quality demands on sales.

“Helsingin Sanomat wants to be where the people are. Sales is important to Helsingin Sanomat, as well as how the sales is done. This channel has been of great importance in increasing the number of acquired new customers. Promotion Point has reached the set sales targets and exceeded them for many years in a row. Despite the change in media, there is still a demand for high-quality journalism, as long as the method and place is right.”

– Sanna Kalliola

Thanks to the versatility of Helsingin Sanomat, it is suitable for a wide range of environments. The main place of operation is at the Helsinki-Vantaa Airport, where we reach customers from all over Finland. In addition, Helsingin Sanomat sales promotion is in malls in the metropolitan area, bigger shops in Uusimaa and major fairs 52 weeks per year. Finnish summer is short and Helsingin Sanomat wants to enjoy it in the best way possible, therefore we developed a summer bicycle and summer van concept. We took the Helsingin Sanomat promotion outside; places where people are moving in the summer, the parks around Helsinki and Uusimaa summer events.

Annually Helsingin Sanomat promotion engages with more than four million people. One part of the engaged customers becomes a new subscriber straight away, the second part thinks about it, and the third part has a memory of the promotion.


We have developed a successful campaign in chat sales for Helsingin Sanomat. Chat sales campaign is very innovative and has the desire to develop a completely new way of reaching interested customers online. Our sales team is highly motivated and dynamic – constantly experimenting with new ways to develop sales even further.

The campaign exceeded all expectations and we have received a lot of positive feedback directly from the client. The biggest benefit for Helsingin Sanomat was the quantitative growth of online orders, improved order quality, as well as direct response to customer feedback.