The local newspapers for eastern and central Finland are delivered by Kaakon Viestintä every morning. Kaakon Viestintä has been our client since 2012. The aim of the campaign has been to increase the visibility and sales of the local newspaper. Our campaign goes around different shopping malls, hypermarkets, fairs and events; where encountering people is easy and natural.
Together with Kaakon Viestintä we promote and strengthen the image people have of the local newspaper. We create stability, so that the local newspaper continues to be a part of the customers breakfast.