Our co-operation started with a pilot in January 2017. We started the campaign to several cities around Finland in the summer to increase Moi’s positive brand image and attract new customers. The campaign was conducted in Helsinki, Tampere, Oulu and Turku. In the summer season, we can easily reach large amount of potential customers and increase sales.
Our co-operation with the mobile operator Moi started in spring 2017.
Summer bikes are a prominent part of campaigning and brand building.